Field notes
Signals from the machine.
Practical, answer-first guides on AI SEO, local search, and the technical foundation of an AI-readable site.
AI SEO· 7 min
AI SEO in 2026: How to Get Your Business Cited by ChatGPT, Gemini, and AI Overviews
AI SEO is the practice of getting named in AI answers. Here is how AI search engines pick sources — and the concrete signals that make a business citable.
Read →Local SEO· 6 min
The Google Map Grid Explained: Why a Single Rank Check Lies About Local SEO
A single rank check reports your Google Maps position from one spot. A grid scan reveals where you win the 3-pack and where you vanish across your whole service area.
Read →Technical SEO· 6 min
llms.txt and Schema: The Technical Foundation of an AI-Readable Website
AI models can only cite what they can read. Here is how llms.txt, JSON-LD schema, and server-rendered HTML form the foundation of an AI-readable site.
Read →Autonomous SEO· 5 min
Autonomous SEO: What It Means When the Machine Never Stops
Autonomous SEO replaces the one-time audit with a continuous loop: measure, prescribe, execute, and re-check — until visibility is optimal. Here is how it works.
Read →